What should the project manager do?

An agile project is running its fifth iteration out of eight After the last iteration planning the team was informed that there is a new competitor in the market and it is necessary to move faster to ensure market share is not missed.

What should the project manager do?
A . Add the competitor’s functionalities to the product backlog to improve the product
B. Ask the sponsor to add more people to the team
C. Help the team to find a new approach to launch the product as soon as possible
D. Ask the team to increase the velocity to launch the product as soon as possible

Answer: C