What is the value of a balanced scorecard?

What is the value of a balanced scorecard?
A . Compares company’s processes and performance metrics to industry standards
B . Demonstrates how effectively a company is achieving key business objectives
C . Helps support a clear line of sight from strategic goals to strategic performance
D . Assesses whether a company is on track to achieve its defined business goals

Answer: C

Explanation:

Balanced scorecards help support a clear line of sight from strategic goals to business performance. Balanced scorecard is a strategic planning and management system. Organizations use BSCs to communicate what they are trying to accomplish; align the day-to-day work that everyone is doing with strategy; prioritize projects, products, and services; and measure and monitor progress towards strategic targets. BSC originates from the idea of looking at strategic measures in addition to traditional financial measures to get a more balanced view of performance. The concept of balanced scorecard has evolved to a holistic system for managing strategy.

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