You are running a mobile app event campaign on Facebook.

You are running a mobile app event campaign on Facebook.

Your team is discussing how to properly set up the attribution window of the campaign.

You explain to your team what an attribution window is and how to use it.

You write on the board some key points on attribution window. Select all bullet points that apply. Choose ALL answers that apply.
A . Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
B . Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
C . Attribution window is set to 1-day view and 28-day click.
D . Views are called click-through attribution.

View Answer

Answer: B,C

Explanation:

The number of days between the moment a person viewed or clicked your ad and then subsequently took action is called an attribution window.

Facebook reports ad actions based on views of your ad and clicks on your ad:

✑ Clicks: A person clicked your ad and took action. This is called click-through attribution.

✑ Views: A person saw your ad, didn’t click it, but took action within the attribution window. This is called view-through attribution.

By default, your attribution window is set to 1-day view and 28-day click, which means you see actions that happened 1 day after someone viewed your ad and up to 28 days after someone clicked your ad.