Which pixel event do you install on the blog?

Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.

They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:

– Weight loss

– Health

– Mom

You’ve already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.

Which pixel event do you install on the blog? Choose only ONE best answer.
A . Generate Lead
B . Complete Registration
C . View Content

View Answer

Answer: C

Explanation:

Facebook Pixel allows you to track events, or specific actions, people take on your website.

For this specific case, you should use the View Content Event pixel to track specific visits to the blog posts.

You can use URL’s for your ads afterward as well; however, once you have +25 blog posts, using URL’s becomes unpractical.

Here is the list of the 9 standard events you can use:

For more detailed information you can view the following Facebook for developers post: https://developers.facebook.com/docs/ads-for-websites/pixel-events/v2.11