What changes do you need to make to this campaign set up?

A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.

You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You’ve set up three different post interaction campaigns through Facebook Auction.

What changes do you need to make to this campaign set up? Choose only ONE best answer.
A . You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery
B . You need to increase frequency to 3 for every 7 days and change campaign objective to reach.
C . You need to change frequency cap to 3 with post interaction campaigns.
D . You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns
E . You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery

View Answer

Answer: E

Explanation:

About ad sequencing

Reach and frequency buying has a sequencing tool that allows you to arrange up to 50 ads in a certain order to be shown to an audience. People in your target audience will have the opportunity to see ads in the order you set. For example, ad #1 will be delivered to them before ad #2 is delivered. It doesn’t allow you to control whether or not a person has to have engaged with the content you are showing in order to see the next ads in your sequence.

Sequence your ads when you want to tell a story or present information to people in a specific order. For example: If you want to build a narrative with your ads, you can show one ad that tells the beginning of the story first and then show additional ads afterward that

continue to tell the story in a set order. Your audience will see ad #1 before they see ad #2,

and so on.

Sequencing becomes available after you’ve uploaded your ad creative and reserved your

reach and frequency campaign.

Use sequencing when:

✑ You want to reach a broader audience with several different ads that tell a story.

✑ You want to try different ways of engaging a broader audience.

✑ You want to tell a story about a brand.