What are some steps you need to take in order to allow the agency to access the Facebook pixel?

You are a digital marketing manager for a retail company and manage the Business Manager for the business. They’ve added you as an Admin on their Business Manager account.

You’ve recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who’ve visited a landing page to claim a coupon.

What are some steps you need to take in order to allow the agency to access the Facebook pixel? Select 2 that apply. Choose ALL answers that apply.
A . You need to go to the Ad Account and assign the agency as partner.
B . Under your Business Manager’ Pixels tab, you need add the agency as an "Assign Partner"
C . Under your Business Manager’ Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
D . Under your Business Manager’ Pixels tab, you need add the agency’s web master as a person with access to the pixel.
E . The agency needs to create a new pixel and install it to the website.

View Answer

Answer: B,C

Explanation:

There are several way in which you can give the agency access to your website’s pixel:

✑ Assign the agency as a "Partner" under your Business Manager

✑ Assign the agency’s employees as "people" with access to your pixel under the Business Manager

Keep in mind that the proper way to assign an agency is through the "Partnership" tab. Therefore, what you need to do is assign them as partners and assign the pixel to the proper ad account. You don’t have to add the agency’s employees as those will be added when you assign the agency as a partner to your business manager.