What is the biggest difference between doing a 1% versus a 6% similar audience?

Topic 4, Given a scenario, determine target audience

What is the biggest difference between doing a 1% versus a 6% similar audience? Choose only ONE best answer.
A . A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.
B . A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.
C . There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.
D . A 6% would include several countries whereas a 1% would only include one country.

View Answer

Answer: A

Explanation:

On a scale of 1-10, the smaller numbers are optimized for similarity whereas higher numbers are optimized for reach.

Regardless whether you use 1 or 10; you can select one or multiple countries.