What type of ads would you launch in order to achieve this goal?

Topic 1, Explain fundamentals of Facebook buying

You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.

They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.

Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.

What type of ads would you launch in order to achieve this goal? Choose only ONE best answer.
A . Traffic and conversion ads.
B . Traffic and store visit ads.
C . Post Engagement and brand awareness ads.
D . Conversion and traffic ads.
E . Video Views, lead generation, and traffic ads.
F . Conversion and product catalog sales / dynamic ads.

View Answer

Answer: F

Explanation:

Keep in mind that the client wants to encourage people to finalize booking on their site. So you are looking at conversion or bottom of the funnel ads.

In this case, you need to launch conversion and dynamic ads in order to get the most results and optimize campaigns based on specific results on the website.

Be careful in these type of questions, look for phrases like "people who’ve visited the website" and "complete a new transaction." Traffic ads would be valid for new traffic generation; however, this client wants to focus specifically on conversions. You also want to use dynamic ads since your client has multiple locations so that you can optimize ads by location with their audience.