Which audiences should you use for the mobile app launch?

You are planning the launch of the new mobile app for PhotoSnap.

Your client would like to move current website users to the mobile app and also reach new users.

Which audiences should you use for the mobile app launch? Select the three that best apply. Choose ALL answers that apply.
A . You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
B . You should build a similar audience based the client’s current customer base.
C . You should do interest demographics and launch the campaign.
D . You should build an audience based on your client’s Fan Page; fans that have engaged with content in the past 90 days.

View Answer

Answer: A,B,D

Explanation:

The client has two objectives: