Which bidding strategy should you optimize for?

You want to run an app install campaign for one of your clients.

They would like to reach out to new audiences, but don’t want to pay more than $9 per app install registered through the campaign. They have a specific budget, so the cost per install can’t pass a maximum price.

Which bidding strategy should you optimize for? Choose only ONE best answer.
A . The campaign should run under the "Lowest Cost" bidding option with a Maximum-Cost ceiling of $9 in order to maintain the clients per app install costs.
B . There is no way in setting a $9 average cost within Facebook for app installs. You can only use it with product catalog sales campaigns.
C . The campaign should run with a Target Cost bidding strategy since you want to maximize the efficiency of your budget.
D . The campaign should run under the "Target Cost" bidding strategy since you want to stabilize the cost per install at $9.

View Answer

Answer: A

Explanation:

Bidding strategies help you control the overall spent with budget constraints.

There are basically two bidding options: Lowest Cost or Target Cost 1. Lowest Cost

The lowest cost bidding strategy tells Facebook to get the lowest possible cost per result, while also spending your entire budget.