What should you do next to optimize the campaign?

An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.

Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.

When you compare both audiences, there is an 84% audience overlap.

What should you do next to optimize the campaign? Choose only ONE best answer.
A . You should stop using the audience where you are spending 20% of the budget.
B . You should unify both audiences into one, as your ad sets are competing with each other.
C . You should stop spending more money on the audiences where you have spent 80% of the budget.
D . You should continue running the ads, as they are working properly.

View Answer

Answer: B

Explanation:

Whenever you have a high overlap between audiences, the best strategy is to unify both audiences.

If you use both audiences under one campaign in two separate ad sets, you are basically competing against yourself.

In other words, you are running two ads to the same audiences, so your costs and performance are not optimal. Your best approach is to unify audiences and run one ad sets with two different ads.