A service is a means of enabling value co-creation by facilitating outcomes that customers want to achieve, without the customer having to manage specific [?

Identify the missing word in the following sentence.

A service is a means of enabling value co-creation by facilitating outcomes that customers want to achieve, without the customer having to manage specific [?] and risks.
A . information
B . utility
C . warranty
D . costs

View Answer

Answer: D