What feature would a system administrator implement to allow AW Computing’s prospects/customers to complete a form on the corporate website and have that data automatically become a lead in Salesforce?

What feature would a system administrator implement to allow AW Computing’s prospects/customers to complete a form on the corporate website and have that data automatically become a lead in Salesforce?
A .  Auto Response Rules
B .  Assignment Rules
C .  Web-to-Lead
D .  Escalation Rules

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Answer: C