What feature would a system administrator implement to allow AW Computing’s prospects/customers to complete a form on the corporate website and have that data automatically become a lead in Salesforce?

What feature would a system administrator implement to allow AW Computing’s prospects/customers to complete a form on the corporate website and have that data automatically become a lead in Salesforce?
A . Auto Response Rules
B . Assignment Rules
C . Web-to-Lead
D . Escalation Rules

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Answer: C