Which THREE of the following are key external drivers for MMM?

MMM is a multi-national company that manufactures and sells consumer durables. MMM has recently experienced severe trading losses and its Marketing Director has decided to revise the Marketing Strategy paying due regard to MMM’s key external drivers.

Which THREE of the following are key external drivers for MMM?
A . A change in consumer age profiles in a country where MMM sells 5% of its output.
B . A modification to MMM’s production processes designed to save fuel.
C . A change in MMM’s domestic advertising agency.
D . A growth in Protectionist trade policies in Africa and Asia.
E . An upward trend in commodity prices.
F . A decline in the value of the Euro and the
H . dollar.

Answer: D,E,F

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