Which of the following considerations affects the Acceptability of this new product launch?

Johnson, Scholes and Whittington developed the SAF framework to explain the factors that should be considered before pursuing a strategic option.

JJJ is a listed company that is considering launching a new product into its market.

Which of the following considerations affects the Acceptability of this new product launch?
A . The potential impact of the launch of the new product on the profitability of JJ
C . The availability of funds within JJJ for launching the new product.
D . The amount of production capacity JJJ will require to make the new product.
E . Whether the product is consistent with the strengths of JJ

Answer: A

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