Company PP is a large UK retail company.

Company PP is a large UK retail company.

In the past it has focused primarily on using financial performance measures. However,

PP then realised that this was leading to short-term decision-making on investment in easily valued assets and under investment in assets such as employee skills and customer satisfaction, where short-term returns are more difficult to measure.

It has therefore adopted the Balanced Scorecard approach. PP is now considering enhancing it’s approach by using Kaplan and Norton’s Strategic Mapping model, as this will enable it to establish its priorities and manage stakeholder expectations.

Which of the following statements would be regarded as improvements by using Strategic Mapping.

Select ALL that apply.
A . It will help to identify and prioritise how external processes would support PP’s strategies.
B . It will help PP establish the overriding objective of theOrganization.
C . It will help PP to identify and clarify customer-orientated strategies that support the overall business strategy.
D . It will help inform which strategies, in each of the Balanced Scorecard perspectives, support improved performance.
E . It will help PP to evaluate the operational and financial performance of the business.