Which of the following methods of divisional Performance Measurement would you recommend to YYY?

YYY is a profit-seeking provider of television channels. It broadcasts to some 55 countries using satellite and cable technologies. It also commissions and produces about 30% of the programs it broadcasts, to give it a unique competitive advantage against other broadcasters.

Web 2.0 provides new opportunities for YYY and it has developed a strong social media component to its programming schedules to increase audience engagement.

Keeping YYY’s divisions working together is crucial to its success as a business.

Which of the following methods of divisional Performance Measurement would you recommend to YYY?
A . Kaplan and Norton’s Balanced Scorecard
B . Lynch and Cross’s Performance Pyramid
C . Stern Stewart’s Economic Value Added (EVA)
D . Rappaport’s Shareholder Value Analysis (SVA)

Answer: A