What is called the measure of the amount of time from when an idea is proposed or a hypothesis is formed until a customer can benefit from that idea?

What is called the measure of the amount of time from when an idea is proposed or a hypothesis is formed until a customer can benefit from that idea?
A . Time to Pivot.
B. Time to Learn.
C. Lead Time.
D. Development Time.
E. Customer Cycle Time.
F. Implementation Time.

Answer: C

Explanation:

From EBM Guide Lead Time: The amount of time from when an idea is proposed, or a hypothesis is formed until a customer can benefit from that idea. This measure may vary based on customer and product. It is a contributing factor for customer satisfaction.