The stage in the product life cycle

The stage in the product life cycle
A . 1 and 2 only
B . 1 and 4 only
C . 2 and 3 only
D . 3 and 4 only

View Answer

Answer: D

Explanation:

Risk management (3) and the stage in the product life cycle (4) are internal factors within the supplier’s control and directly influence pricing decisions. These internal factors guide strategic pricing policies. In contrast, price elasticity of demand and environmental legislation are external factors, as per CIPS’s guidelines on pricing influences.