Which adoption barrier will the customer encounter?

Customer A has 120.000 employees and a meeting booking system that is 20 years old. It provides a personalized service that arranges all aspects of video conference meeting. This service includes 21 staff people globally. Customer A has invested in a video conferencing solution. Their desired outcome is to create a cost-savings, self-serve approach to achieve business innovation through face-to-face communications.

Which adoption barrier will the customer encounter?
A . technical barrier
B . cultural barrier
C . product barrier
D . cost barrier

Answer: A

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