The principal step in strategic planning for an international business is:

The principal step in strategic planning for an international business is:
A . analysis of the internal environment.
B . identifying the basic mission.
C . analysis of the external environment.
D . formulate its tactics of operation.

View Answer

Answer: B

Explanation:

A firm’s principal step is clarifying its mission statement which is an explanation of why the organization exists, its purpose, and the path it will take to achieve its vision. The mission defines markets, customers, products etc.