If Ekin company’s product is clothing accessories, apparel and footwear, what international strategy should the Ekin company most likely adopt?

If Ekin company’s product is clothing accessories, apparel and footwear, what international strategy should the Ekin company most likely adopt?
A . transnational
B . multidomestic
C . global
D . international

View Answer

Answer: A

Explanation:

A transnational strategy is preferred since apparel and footwear items can reflect global fashion trends while being customized as needed because of country-to-country differences in customer preferences and tastes.