Which two benefits are provided by the Cisco Business architecture approach?
A . It provides high degree of interaction with business leaders and stakeholders.
B . It enhances post-sales technical support capabilities.
C . It allows customers to achieve measurable business value
D . It allows the sale of technology-specific products and software.
E . It enables the discussion of data center technologies with the customer
Benefits of a Business Architecture Approach
A business architecture approach is centered on creating value for the customer and their business. The Cisco Business Architect must effectively engage with the customer to gain an understanding of their business. This engagement requires credibility and rapport with business leaders and relevant stakeholders. The Cisco Business Architect works with the customer to co-operatively identify and create the business capabilities and solutions. This activity helps the customer realize their desired business state. Adopting a business architecture approach requires a behavioral change in the way the Cisco Business Architect engages with the customer.
The benefits of adopting the business architecture approach addresses what is in it for the customer and what is in it for the Cisco Business Architect. The organization that the Cisco Business Architect is associated with also realizes benefits from a business architecture approach.
What is in it for the customer?
Ensures that business capabilities and business solutions are aligned with business priorities and long-term business strategy
Captures and realizes business value from defined business outcomes
Perceives Cisco as a strategic partner for solving business challenges
Builds credibility and rapport for the Cisco Business Architect and Cisco
Establishes a long-term relationship with the customer as a trusted advisor
Ensures Cisco relevancy to business capabilities and business solutions What is in it for the business that the Business Architect is associated with?
Preferred partner and vendor status
Longer-term customer engagement and relationship
Cross-selling and upselling opportunities