Which step is the best next step?

You are an account manager and your customer asks you for help to quantify the impact that the technology investment they are about to make has on their business priorities.

Which step is the best next step?
A . Set up an executive briefing.
B . Set up a meeting to engage a business architect.
C . Set up a product briefing that describes the benefits the product has, followed by an executive briefing.
D . Set up a product briefing that describes the benefits the product has.

Answer: C