Which industry force and related technology need might be impacting this?

An appliances manufacturing company that has been in business for many decades is concerned about the slowing growth in their business. They feel that this is mainly due to not being able to retain customers.

Which industry force and related technology need might be impacting this?
A . Need for social networks to advertise appliances
B . Need for intelligent machines to produce appliances
C . Need for mobile applications to buy appliances
D . Need for big data analytics to detect buying trends

Answer: D

Explanation:

Big data analysis provides new analytic capability and data points that can be used in executive decision making. As on-demand compute resources become more easily available via the cloud, and the volume of unstructured business data increases, businesses have the ability to analyze customer buying trends, profile customers, propose relevant purchases, and understand business trends to enhance business opportunities.