What should the project manager do to set up effective communications?

A large matrix organization is adopting a new communications approach. This is necessary because their projects often require the resourcing of expert knowledge in the form of specialists from various departments and divisions.

What should the project manager do to set up effective communications?
A . Plan on transmitting the information in an easily understandable manner.
B. Focus on the recipients’ needs and not the information itself.
C. Use the highest possible technical language and avoid using metaphors.
D. Ensure that messages sent to the recipients are delivered.

Answer: B

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