QQQ is Country M’s largest supermarket with 40% of the market share. In addition it has opened several stores around the world in the last 10 years. One of the reasons for QQQ’s success is its loyalty card. The loyalty card is used to gather information about the spending patterns of its customers. Around two billion pieces of information each week are captured and stored in an enormous data warehouse that can be accessed by QQQ and other selected large retail partners.

The information can be used to assess the success of new product launches as well as which demographics of customer are making the purchases. The system also allows QQQ to tailor its special offers to particular segments of the market and to predict the buying behaviour of its customers, which assists QQQ in procurement planning.

Which of the following best describes the activities outlined above for QQQ?

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Which of the following is NOT a key attribute of a successful stretch target?

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Mayo defined knowledge management as the management of the information, knowledge

and experience available to anOrganization .

Which THREE of the following are steps in the development and implementation of a knowledge management strategy?

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LMN sells fashion clothing at competitive prices through its own retail stores. The clothes are manufactured for LMN by contractors in other countries.

In the past 4 years LMN has progressively lost market share to rival shops and online stores. This has been the consequence of poor designs, poor quality, and poor customer service.

In the past 3 years LMN tried to respond to this declining market share in several ways:

• Used e-sourcing to increase the number of suppliers LMN uses in order to obtain a larger choice of designs.

• Used e-procurement to buy in greater quantities to reduce cost per item.

• Warned each supplier that LMN will use a different supplier unless prices are reduced and better designs provided.

• Closed its own design studio to save costs, relying instead on its suppliers for designs.

• Reallocated budgets away from funding for customer research towards

increased advertising.

• Avoided costs of product returns by making it difficult for customers to return items for a refund.

• Cancelled investment in a Customer Relationship Management system (CRM) to use the funds to finance its rising inventories.

You have been asked to suggest ways to improve the supply chain of LMN. This requires you to make a presentation to the Board of LMN.

Which THREE of the following techniques would improve the supply chain of LMN?

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Johnson, Scholes and Whittington developed the SAF framework to explain the factors that should be considered before pursuing a strategic option.

JJJ is a listed company that is considering launching a new product into its market.

Which of the following considerations affects the Acceptability of this new product launch?

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