VWX manufactures and sells a wide range of products. All these products utilise lenses and digital imaging technologies. VWX is considering how to manage its product portfolio.

Management is concerned about two product ranges in particular: cameras and home projectors.

VWX’s cameras are Single Lens Reflex (SLR) cameras featuring interchangeable lenses and provide detailed, high quality images of objects both at very close range and at considerable distances. VWX has the largest share of the camera market but the market sales are falling as people increasingly use their mobile phone handsets to take and share photographs.

VWX has a small share of the home projector market. As a consequence the range is loss making. The home projectors are used to show photographs or films on large wall-sized formats. There is a growing trend for customers to buy home projectors to connect

to mobile phones, tablets and games consoles to project the content into a larger image and in order to share it.

Which THREE of the following product management strategies should VWX adopt?

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TTT is a software design company which has grown successfully over the last 8 years. It has been highly innovative and often collaborates with a number of external partners to produce high quality, innovative software for a wide range of customers.

TTT’s owner, K, has been a driving force behind its success. He spends a great deal of time analysing what is happening in the marketplace and trying to predict what customers need from TTT, through a network of industry contacts. He has a strong vision for TTT and communicates this, with conviction, to his staff in regular face to face meetings. He recognises and rewards his staff when new developments are undertaken and completed successfully and believes that if staff feel appreciated, then they will be more motivated to succeed.

Which THREE of the following skills for a leader in a change adeptOrganizationdoes K demonstrate?

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‘Big data’ refers to datasets whose size is beyond the ability of typical database software tools to capture, store, manage and analyse.

Which of the following statements is NOT a valid statement regarding ‘big data’?

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Company RR operates in the finance sector. It is experiencing increasing delays in approving loan applications, due to customers not promptly returning their signed copy of the application forms back to RR.

RR is now wanting to introduce e-signatures which allow customers to sign the document on their computer and return it back to RR through the Internet. This change will help to simplify the process and ensure that customers obtain their loans quicker.

To achieve this change, RR has established a project and has appointed you as the Project Leader to lead the change.

Select the THREE valid statements in respect of leading change.

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GGG is currently undertaking a process of intuitive forecasting. A team of ten people has been selected from all levels of management and from a range of functional departments, to take part in the process. An initial single question of ‘How do we improve future customer satisfaction levels for GGG?’ has been posed and all members of the team have been asked to present a suggestion. No one is allowed to criticise another person’s ideas. This process should give GGG a forum for the expression and discussion of a wide range of ideas.

Which of the following intuitive forecasting techniques is GGG undertaking?

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Company GGG wants to gain competitive advantage and has decided to use data mining.

Which of the following would NOT result from data mining?

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Which of the following distinguishes a learning curve effect from a learningOrganization?

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Data mining is an important part of an Organization’s knowledge discovery process.

Effective data mining provides insight and can help unlock previously hidden opportunities.

Which of the following are disadvantages of Data Mining?

Select ALL that apply.

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NNN is a logistics firm that contracts with online retailers (clients) to deliver parcels containing customers’ purchases, to customers’ home addresses. NNN holds inventory of the most frequently ordered products at its warehouses.

According to industry research, most clients require the contractors to deliver the customers their purchases soon after they place their order. They are not concerned with the environmental impact of the logistics process. They require very competitive delivery prices from their contractors.

Customer research reveals that households dislike being asked to stay at home for an entire day because logistics firms are unwilling to commit themselves to a precise delivery time. This problem has led to a small number of cases of customers arriving at the warehouses of logistics firms demanding to take their purchases away with them. Most households do not consider the environmental policies or performance of the firms they buy from.

The logistics industry is very competitive and NNN wants to protect its existing contracts and to win more. It needs to focus its resources on the ‘things that must go right’ in order for it to succeed.

Which THREE of the following are Critical Success Factors (CSFs) for NNN?

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JKL Plc manufactures and sells a range of consumer electronic products. it is organised into four strategic business units (SBU’s), each responsible for a specific business segment.

Which business segment would benefit most from a Build strategy?

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