According to Tiompenaars and harronden-Turner, which example is a level three basic assumption’ expression of culture?

According to Tiompenaars and harronden-Turner, which example is a level three basic assumption’ expression of culture?
A . Meeting customer need is more important than profit
B. Senior management grades are entitled to ‘executive’ chairs
C. The team motto is ‘to deliver excellent service’
D. The required behaviors are set out in the employee’s guide

Answer: A

Explanation:

According to Trompenaars and Hampden-Turner, culture can be expressed at three levels: artifacts, values, and basic assumptions. Artifacts are the visible and tangible manifestations of culture, such as symbols, rituals, and heroes. Values are the shared beliefs and preferences that guide behavior and decision making. Basic assumptions are the unconscious and taken-for-granted beliefs that underlie values and artifacts. Meeting customer need is more important than profit is an example of a basic assumption, as it reflects a deep-rooted belief that influences the values and artifacts of the organization. The other options are examples of artifacts or values, not basic assumptions.

Reference: https://apmg-international.com/sites/default/files/Change%20Management%20Foundation%20Sample%20Paper %207%20-%20v1.0.pdf (page 11)