Which of the following is an advantage for the suppler of entering into a partnership with a buyer?

Which of the following is an advantage for the suppler of entering into a partnership with a buyer?
A . They may gain an increased volume of business
B. There is more flexibility when selling the product
C. The Intellectual Property Rights of the buyer become yours
D. They no longer have to try as hard to win business.

Answer: A

Explanation:

The correct answer is ‘They may gain an increased volume of business’. The other options are just not true. See p.130 for advantages and disadvantages of partnerships from both the buyer and supplier’s perspective. This is a hot topic for the exam.