Which circumstances make a buyer more attractive to the supplier?

Which circumstances make a buyer more attractive to the supplier?
A . Where the brand profile is high
B . When the buyer negotiates longer credit terms
C . Where the buyer exercises a stringent code of conduct
D . When the buyer is very procedural in its systems

View Answer

Answer: A, C

Explanation:

Buyers with a strong brand profile and adherence to ethical standards attract suppliers, as they provide market prestige and assurance of fair practices. This aligns with CIPS’s emphasis on ethical procurement.