What factors do you consider in the prioritization expression?

You are the Decisioning Consultant on an Al-powered one-to-one Customer Engagement implementation project. You are asked to design the Next-Best-Action prioritization expression that balances the customer needs with the business objectives.

What factors do you consider in the prioritization expression?
A . product eligibility rules
B. customer contact rules
C. product compatibility rules
D. business levers

Answer: D

Explanation:

Business levers are factors that you consider in the prioritization expression to balance the customer needs with the business objectives. They can include revenue, cost, risk, retention, satisfaction, or any other custom metric that reflects the value of an action.

References: https://academy.pega.com/module/creating-and-understanding-decision-strategies-archived/topic/using-business-levers