The focus of collaborative supply chain management differs from a transactional approach by its emphasis on the:

The focus of collaborative supply chain management differs from a transactional approach by its emphasis on the:
A . transportation of goods to the next link in the chain.
B. flow of product information up to the next level of the chain.
C. flow of demand information and cash up the chain.
D. flow of supply into an organization.

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Answer: C