A company has been delivering a global product that no longer appears profitable. Senior management’s best response is to:

A company has been delivering a global product that no longer appears profitable. Senior management’s best response is to:
A . analyze product profitability by market segment.
B. discontinue the product based on eroding profitability.
C. provide additional incentives to the sales force.
D. increase promotional activity across all markets.

View Answer

Answer: A