A firm wants to lose customers that don’t value the unique products and services the firm offers and to attract and retain customers that want what the firm offers.

A firm wants to lose customers that don’t value the unique products and services the firm offers and to attract and retain customers that want what the firm offers.

Engaging in this activity should allow the firm to:
A . create a more loyal customer base.
B. improve customer satisfaction rates.
C. increase market share.
D. target higher-profit customers.

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Answer: A