How would a business practitioner ensure that the offers are controlled in a sequential send?

A retail company would like to send a promotional offer to their loyalty customers which is redeemable by a phone call to their customer call center. The segmented population for the send is 23,500 and the customer center is equipped to redeem 5,000 offers each day.

How would a business practitioner ensure that the offers are controlled in a sequential send?
A . Create multiple segments of 5000 to be sent sequentially and apply pressure rules to prevent marketing fatigue
B. Create an incremental query and apply the Capacity Typology rule to exclude the messages when ® the limit of 5000 is reached
C. Create an incremental send for 5000 offers and apply the Filtering Typology rule to exclude the () messages when the limit is reached
D. Limit the 23.5K segment to segment of 5000 each day and apply the Control Typology rule to exclude the messages when the limit is reached

View Answer

Answer: B

Explanation:

Adobe Campaign allows you to send messages across different channels, such as email, SMS, push notifications, etc. You can also configure and schedule your deliveries according to your business needs and objectives2.

To ensure that the offers are controlled in a sequential send, you need to use an incremental query and apply the Capacity Typology rule3. An incremental query is a type of query that lets you select a subset of recipients based on a fixed number or a percentage. The Capacity Typology rule is a type of typology rule that lets you limit the number of messages sent per day for a specific channel.

https://experienceleague.adobe.com/docs/campaign-classic/using/sending-messages/key-steps-when-creating-a-delivery/steps-sending-the-delivery.html?lang=en