AD0-E327

The data analytics team confirms that a CSV file of high-intent customers has been extracted from the Enterprise Data Warehouse and placed on the Adobe SFTP server ready for use in a trial campaign. The workflow consists of a file collector, data loading activity, and an enrichment to reconcile customers using recipient IDs. A business practitioner runs the workflow and an error occurs during the enrichment activity.

What could be causing the error?
A . The sequence of activities is incorrect and requires attention
B. The Data loading activity has not been configured to format the recipient ID field in the file
C. The Data loading activity has not been configured with a representative sample file
D. The Recipient IDs in the file do not exist in the target schema

View Answer

Answer: D

Explanation:

Adobe Campaign allows you to create and execute workflows that automate your marketing processes and data flows. You can use various activities in your workflows, such as file collector, data loading and enrichment2.

The enrichment activity can be used to configure data reconciliation between the data in the Adobe Campaign database and the data in a work table. You need to define the link between the two data sources using a common field, such as recipient ID2.

One possible reason for an error during the enrichment activity is that the recipient IDs in the file do not exist in the target schema. This means that there is no matching record for each recipient ID in the file in the Adobe Campaign database. This could cause a reconciliation failure or an empty result set.

https://experienceleague.adobe.com/docs/campaign-classic/using/automating-with-workflows/targeting-activities/enrichment.html?lang=en

A business practitioner created a budget campaign template to control scheduled invoiced marketing. After creating the campaign template and defining the job parameters (as shown below), the business practitioner was unable to see the link to configure budget details.

What should they configure to enable budget detail properties?
A . Activate Marketing Resources
B. Activate Targeting and Workflows
C. Activate Expenses and Objectives
D. Activate Distributed Marketing

View Answer

Answer: C

Explanation:

According to the Adobe Campaign Classic Business Practitioner Exam Guide1, one of the tasks that you should be able to perform as an Adobe Campaign Business Practitioner is to control costs.

Adobe Campaign lets you control scheduled, committed and invoiced marketing costs and to break them down by category using the Marketing Resource Management module1. This module allows you to define budgets for your campaigns and programs, as well as providers and stocks.

To enable budget detail properties for a campaign template, you need to activate the Expenses and Objectives option in Advanced campaign settings1. This option will display a Budget tab in the campaign template where you can configure budget details such as cost entries, providers, stocks, etc.

https://experienceleague.adobe.com/docs/campaign-classic/using/mrm/controlling-costs.html?lang=en

A business practitioner needs to configure an event triggered campaign based on the customer journey as shown below.

What should the business practitioner do to configure an email attachment on the fly to a transactional message?
A . Define SOAP attachment parameters (<%= rtEvent.ctx.attachementUrl %>) within the content of ® the delivery
B. In the attachment definition screen, enter the attachment URL
C. Use Java Script activity to attach the document
D. In the advanced screen, enter the SOAP attachment parameter

View Answer

Answer: A

Explanation:

Adobe Campaign allows you to send transactional emails with individual and/or personalized attachments using SOAP APIs. You can also create calculated attachments that can depend on the recipient and be converted to PDF.

To configure an email attachment on the fly to a transactional message, you need to define SOAP attachment parameters within the content of the delivery. These parameters are used to specify the URL, name, type and encoding of the attachment. For example, you can use <%= rtEvent.ctx.attachmentUrl %> to refer to the attachment URL.

https://experienceleague.adobe.com/docs/campaign-classic/using/transactional-messaging/transactional-email-with-attachments.html?lang=en

A customer has a requirement to build a web form, which can be translated to multiple languages depending on the different regions.

What kind of configuration is required to achieve the requirement in web form?
A . Create multiple contents with different languages
B. Set the option Translate to Yes in Localization
C. Apply javascript code to change the language

View Answer

Answer: B

Explanation:

Adobe Campaign allows you to create and customize web forms that can be integrated into your website or landing page. You can also translate your web forms into multiple languages depending on the different regions2.

To achieve the requirement of building a web form that can be translated to multiple languages, you need to set the option Translate to Yes in Localization tab of your web form properties. This will enable you to select the design and display languages for your web form. You can also use the system dictionary to translate system strings such as labels and buttons2.

A customer needs to create a web form, which collects and stores anonymous users’ email, First name, Last name, and color preferences, to an Adobe Campaign Classic database.

What kind of structure should be used to save data coming from the web form?
A . Custom data schema linked to Recipient
B. Custom data schema not linked to Recipient
C. Custom attributes in Recipient data schema
D. Default attributes in Recipient data schema

View Answer

Answer: A

Explanation:

You can use a custom data schema linked to Recipient when you want to store data in a separate table and link it to the recipient table1.

A retail company would like to send a promotional offer to their loyalty customers which is redeemable by a phone call to their customer call center. The segmented population for the send is 23,500 and the customer center is equipped to redeem 5,000 offers each day.

How would a business practitioner ensure that the offers are controlled in a sequential send?
A . Create multiple segments of 5000 to be sent sequentially and apply pressure rules to prevent marketing fatigue
B. Create an incremental query and apply the Capacity Typology rule to exclude the messages when ® the limit of 5000 is reached
C. Create an incremental send for 5000 offers and apply the Filtering Typology rule to exclude the () messages when the limit is reached
D. Limit the 23.5K segment to segment of 5000 each day and apply the Control Typology rule to exclude the messages when the limit is reached

View Answer

Answer: B

Explanation:

Adobe Campaign allows you to send messages across different channels, such as email, SMS, push notifications, etc. You can also configure and schedule your deliveries according to your business needs and objectives2.

To ensure that the offers are controlled in a sequential send, you need to use an incremental query and apply the Capacity Typology rule3. An incremental query is a type of query that lets you select a subset of recipients based on a fixed number or a percentage. The Capacity Typology rule is a type of typology rule that lets you limit the number of messages sent per day for a specific channel.

https://experienceleague.adobe.com/docs/campaign-classic/using/sending-messages/key-steps-when-creating-a-delivery/steps-sending-the-delivery.html?lang=en

During the discovery phase, a business practitioner received a request to add secondary email addresses for recipients.

What should the business practitioner do to deliver notifications to the new addresses?
A . Use a custom target mapping
B. Create a new delivery template
C. Edit the "To" field in the delivery object
D. Use the out-of-the-box target recipient target mapping

View Answer

Answer: A

Explanation:

To deliver notifications to the new email addresses, the business practitioner should use a custom target mapping1.

A custom target mapping is used to map the fields in the delivery object to the fields in the target database1.

https://sendpulse.com/support/glossary/email-notification

An insurance company wants to send an email delivery labeled "New Offers" to all the customers with Car and PackageA to inform them about new offers that they can purchase. After one week they want to send a follow-up to those that did not open the delivery.

How would the business practitioner achieve that?
A . Product (delivery/@product) = "Car" and
Package (delivery/package) = "PackageA" and
Label (delivery/@label) = "New Offers" and
Type (url/type) <> "Open"
B. Product (delivery/@product) = "Car" and
Package (delivery/package) = "PackageA" and
Label (delivery/@label) = "New Offers" and
Tracking Logs (trackingLog): do not exist
C. Product (delivery/@product) = "Car" and
Package (delivery/package) = "PackageA" and
Label (delivery/@label) = "New Offers" and
Tracking Logs (trackingLog): exist such as: "Not Open"
D. Product (delivery/@product) = "Car" and
Package (delivery/package) = "PackageA" and
Label (delivery/@label) = "New Offers" and
Type (url/type) = "Not Open*

View Answer

Answer: B

Explanation:

Adobe Campaign allows you to create queries that filter recipients based on various criteria, such as their profile attributes, delivery properties and tracking logs. You can use queries to segment your audience and target specific groups of recipients for your campaigns2.

To achieve the requirement of sending a follow-up email delivery to those customers who did not open the previous delivery labeled “New Offers”, you need to create a query that filters recipients based on their product, package, delivery label and tracking logs. You need to use the Tracking Logs (trackingLog) dimension and check if it does not exist for each recipient. This means that there is no tracking information for opening or clicking on links in the previous delivery3.

https://experienceleague.adobe.com/docs/campaign-classic/using/sending-messages/tracking-messages/accessing-the-tracking-logs.html?lang=en

A business team is sending out a promotional email and would like to automatically send a follow-up email two hours later to the recipients who did not open the initial email.

What are the workflow activities needed to do this?
A . Query, EmaiM. Wait, Fork, Email2, End
B. Query, Email!, Wait, Enrichment, Email2, End
C. Query, Emaill. Wait, Update Date, Email2, End
D. Query, Email!, Wait, Segmentation, Email2, End

View Answer

Answer: B

Explanation:

To send a follow-up email two hours later to the recipients who did not open the initial email, the workflow activities needed are:

Query: Create a query to identify the recipients who did not open the initial email.

Email!: Create an email delivery activity to send the initial email.

Wait: Add a wait activity to wait for two hours.

Enrichment: Add an enrichment activity to update the delivery logs with the delivery status.

Email2: Create a second email delivery activity to send the follow-up email.

End: Add an end activity to end the workflow. https://www.indeed.com/career-advice/interviewing/email-follow-ups

A business practitioner is creating three different activities:

1) Targeting a recipient with a specific email domain

2) Targeting recipients that are over 30 years old

3) Targeting deliveries with a delivery status equal to failed

The business practitioner attempts to combine the three results using the "Union" activity, and they receive the following error: "The document types of inbound events are incompatible (step ‘Union’). Unable to perform the operation."

What is the cause for the error in the union activity?
A . Three different activities have a different number of rows and therefore cannot be combined together
B. Different types of the inbound transitions; email domain and delivery status are strings and age is a numerical value
C. The business practitioner forgot to configure the primary Union set of data in the activity
D. Inbound transitions containing populations with heterogeneous targeting dimensions

View Answer

Answer: D

Explanation:

The error in the Union activity is caused by D. Inbound transitions containing populations with heterogeneous targeting dimensions1.

The Union activity is used to combine two or more populations. The inbound transitions must contain populations with the same targeting dimensions. In this case, the three different activities have different targeting dimensions, which are email domain, age, and delivery status. Therefore, the Union activity cannot combine the three results together2.

https://experienceleague.adobe.com/docs/campaign-classic/using/automating-with-workflows/targeting-activities/union.html?lang=en