Which of the following approaches would be most appropriate?

A manufacturer of plastic components that are sold either directly or through distributors wants to identify the requirements of the end customers for each market segment.

Which of the following approaches would be most appropriate?
A . Analyzing the buying history for each of the market segments
B. Asking the manufacturer’s direct customers
C. Conducting a market research project
D. Sending samples of potential future products to the final customers

View Answer

Answer: C