Which of the following tools is most appropriate to employ to improve profitability?

A firm supplies a single line of products to consumers using retail stores and on-line sales, distributors, and wholesalers. Currently the firm has common pricing and response times for sales in each sales channel.

Which of the following tools is most appropriate to employ to improve profitability?
A . Customer segmentation
B. Customer-facing ordering systems
C. Customer relationship management (CRM)
D. Supply Chain Operations Reference (SCOR®)

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Answer: A