Why would this occur?

When changing the Fallout visualization from Eventual Path to Next Hit, the analyst notices that the data reports zero Visitors across the report.

Why would this occur?
A . Across all visitors, the fallout depicted never was completed as a next step conversion.
B. Across all visitors, the fallout depicted never was completed as an eventual path conversion.
C. There was no direct path from the second and third fallout touchpoints.

View Answer

Answer: A

Explanation:

When changing the Fallout visualization from Eventual Path to Next Hit, the report shows only the conversions that happened in the immediate next hit after each step. If the report shows zero visitors across the report, it means that none of the visitors completed the fallout as a next step conversion.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#next-hit-vs-eventual-path