• event1 2, which fires when a visitor clicks on "Request a sample” call to action How can the analyst accomplish the creation of this report?

The web analyst for a beauty products company wants to create a report to analyze the number of sample requests for one of their product pages.

The following items are available from the default configuration:

• prop3, which registers the product page name and is fired in the first page load

• eVar4, which registers the product page name and is fired in the first page load

• event1 2, which fires when a visitor clicks on "Request a sample” call to action How can the analyst accomplish the creation of this report?
A . Use either prop3 or eVar4 in combination with event1 2 as a metric.
B. Use prop3 in combination with event1 2 as a metric.
C. Use eVar4 in combination with event1 2 as a metric.

View Answer

Answer: C

Explanation:

The best way to create a report to analyze the number of sample requests for one of their product pages is to use eVar4 in combination with event12 as a metric. eVar4 registers the product page name and is fired in the first page load, so it will capture and persist the value for each visit. event12 fires when a visitor clicks on “Request a sample” call to action, so it will measure the number of sample requests. Using eVar4 as a dimension and event12 as a metric will show how many sample requests were made for each product page. Using prop3 instead of eVar4 will not work, as prop3 does not persist across hits or visits.

References:

https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en

https://experienceleague.adobe.com/docs/analytics/components/variables/traffic-variables/traffic-var-overview.html?lang=en