Which statement explains the possible behavior of the data?

Various reports show None, Unspecified, Other, or Unknown, depending on the specific report viewed. Generally, this breakdown means that the variable was not defined or otherwise unavailable.

Which statement explains the possible behavior of the data?
A . When viewing classification data, any value that does not have data associated with that particular classification returns "OTHER". To resolve this issue, create a classification export file and classify the appropriate columns.
B. Similarly to non-mobile hits in mobile reports, mobile hits in all Visitor Profile I Technology reports are listed as ‘UNSPECIFIED’.
C. This happens when a user comes to a site for the first time and makes a purchase without firing
eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as "NONE".

View Answer

Answer: C

Explanation:

The statement that explains the possible behavior of the data is that this happens when a user comes to a site for the first time and makes a purchase without firing eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as “NONE”. This means that eVar1 was not set on any page or hit during the visit where the order occurred, so there is no way to associate the order with any value of eVar1. The other statements are not correct explanations of why None, Unspecified, Other, or Unknown may appear in various reports.

References:

https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en

https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#unspecified-values