Which validation is necessary to satisfy the sales team’s requirement?

You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data.

Which validation is necessary to satisfy the sales team’s requirement?
A . Validate ecom_email field is part of the Customer entity profile, and it is not merged with any other email from a different source.
B . Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source.
C . Validate email field is part of the Loyalty Member entity and can be used as a filter when building a segment for export to Dynamics 365 Sales
D . Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the proper filter is applied.

View Answer

Answer: B

Explanation:

Ability to use segments from the audience insights to generate marketing lists:

✑ The Sales team needs to generate a marketing campaign based on segment of customers who have a Loyalty email. (loyalty.email)