Which statements best describes the steps needed to ingest the required data to audience insights?

You are a Customer Data Platform Specialist. The marketing team requested that customer cellphone numbers be added to the customer profile in audience insights. The customer cellphone numbers are stored in a separate table in the Azure Gen 2 Storage Account. You decide to create the data source(s) needed in audience insights. Which statements...

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What action should you perform to make sure the merged FullName field contains the most trusted data available?

You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process. You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to...

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Which statement is correct when considering audience insights for business accounts versus individual consumers?

You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space. The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company’s B2B scenarios and data. Which statement is correct when considering audience insights for business accounts versus individual consumers?A ....

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Which two statements are correct about using segment differentiations?

You are a Customer Data Platform Specialist. You created several customer segments. You want to identify differences between the segments that you created. Which two statements are correct about using segment differentiations? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.A . The higher the difference score,...

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Which two statements are correct when creating an additional environment with limited amount of required configuration?

You are a Customer Data Platform Specialist. You need to create an additional audience insights environment based on the existing configuration in the development environment. Which two statements are correct when creating an additional environment with limited amount of required configuration? Each correct answer presents part of the solution. NOTE: Each correct selection is...

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