Which two options should the consultant recommend?

Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.

Which two options should the consultant recommend? (Choose 2 answers)
A . Email
B . CRM ID
C . Mobile Device ID
D . Loyalty Program Number

Answer: B,C

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments