Which statement differentiates the use of data extensions over lists?

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:

– Customer data will be fully refreshed every night via Import Activity from the customer’s data warehouse.

– Contact records will be augmented by relational data tables via Contact Builder.

– The customer data file will contain 5M records with 40+ attributes.

– One attribute will house HTML code, 1000 characters max, that will be used to populate Account access content areas in emails.

– A Customer ID will be used as the unique identifier for each contact.

Which statement differentiates the use of data extensions over lists?
A . Data extensions are necessary for Contact Builder.
B . Data extensions allow for add/update Import Activity.
C . Data extensions can store HTML code as an attribute.
D . Data extensions support Customer ID to be used as Subscriber Key.

Answer: A

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