- All Exams Instant Download
Which data object should be used in conjunction with data extensions to create an opt-down strategy for customers?
Which data object should be used in conjunction with data extensions to create an opt-down strategy for customers?A . Profile attributesB . Preference attributesC . Publication ListsD . Preference ListsView AnswerAnswer: C
Which steps should be used to accomplish this in Journey Builder?
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data...
Which automation sequence (excluding waits) should cover these requirements?
A company collects subscriptions on its website. It does the following: * Compiles that subscription list in a database in the website Content Management System (CMS). * Posts this encrypted list to Marketing Cloud nightly at 11 p.m. * Uses Marketing Cloud as the database of record. * Sends up...
What is a correct statement about a database of record? Choose 2 answers
What is a correct statement about a database of record? Choose 2 answersA . A database of record is a centralized storage repository of data about objects or people.B . A database of record is any database containing subscriber data.C . A database of record is a data structure in...
Which automation workflow meets the customer requirements?
The customer has these requirements for storing engagement data in their data warehouse: * All email open and click activity must be pulled daily from the Marketing Cloud. * Output files must meet the specific requirements for the data warehouse. * All the activity must be provided via FTP in...
What action should be taken when using Contact Builder?
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database. What action should be taken...
Which sequence of activities would best accomplish this?
A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions. Which sequence of activities would best accomplish this?A . Engagement Split > Send email > Wait > Random Split >...
Which automation workflow meets the customer requirements?
The customer has the following requirements for storing engagement data in their data warehouse: * All email open and click activity must be pulled daily from Marketing Cloud. * Output files must meet the specific requirements for the data warehouse. * All the activity must be provided via SFTP in...
Which method should a consultant recommend to ensure content is displayed properly within the email?
A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men’s shoes to males in the audience and women’s shoes to females in the audience. The sendable data extension contains a field with a...
What solution would a consultant recommend to address this use case?
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent"...
