Which three strategies will help improve NTO’s email deliverability?

Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO’s deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.

Which three strategies will help improve NTO’s email deliverability? (Choose three.)
A . Purchase lists from companies that guarantee users have opted in.
B . Authenticate email sending to distinguish it from spammers.
C . Purge old or inactive email addresses.
D . Ensure the spam complaint rate is between 1% and 3%.
E . Encourage subscribers to add the company’s sending domain to their address books.

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Answer: BCE