Which of the following is the most Leading Indicator? (choose the best answer)

Which of the following is the most Leading Indicator? (choose the best answer)
A . Revenue
B. Referral
C. Retention
D. Acquisition

View Answer

Answer: D

Explanation:

The goal for leading indicators is to improve them over time, to positively impact the lagging indicator. Improving acquisition will help to influence retention, referral, and revenue. Customer growth (or traction) can be correlated to learning and is the learning actionable.